YouTube, the video-sharing platform, has announced new updates to its YouTube Partner Program (YPP), which will come into effect in 2023. The changes are designed to reward all types of content creators and help more of them monetize their content on the platform. The minimum eligibility criteria for YPP will be increased, and creators can apply to join the program if they have at least 1,000 subscribers and 10 million valid public Shorts views in the last 90 days. Additionally, the new eligibility criteria will require creators to have at least 1,000 subscribers and 4,000 valid public watch hours in the last 12 months to be able to monetize their content.
The company hopes that these changes will enable more creators to join the program. YouTube will also introduce a new way to benefit from “Fan Funding” earlier than before, through YPP. This means that creators will be able to take advantage of features such as Super Chat, Channel Memberships, Thank You and Creator Stickers, and other monetization options sooner than before.
From 2023, all current and future YPP creators will also be eligible to share revenue from ads that run between Shorts videos. The earnings from these ads will be collected and used to reward Shorts creators and help cover the cost of licensing music content. Creators will be able to keep 45% of the revenue, with the remaining revenue distributed based on their share of total Shorts views, regardless of whether they use music content or not.\\
In summary, YouTube has made significant changes to its YPP to reward more creators and help them monetize their content. The new eligibility criteria are higher, but the platform hopes this will result in more creators joining the program. The changes will also allow creators to benefit from monetization features sooner, while also giving them a chance to earn revenue from ads run between Shorts videos. The company expects that the changes will be implemented in 2023.
Wrote by YoutubeDigest